Lina María Ceballos Ochoa
Doctora en Filosofia (Ph.D.) en Estudios de Consumidor, Vestuario y Reatil, University of North Carolina at Greensboro (UNCG), U.S.A.
Resumen/Summary
Lina M. Ceballos, Profesora Titular del Departamento de Mercadeo de la Universidad EAFIT, es Doctora en Filosofía (Ph.D.) en Estudios de Consumidor, Vestuario y Retail de University of North Carolina at Greensboro (UNCG). Lina también es Ingeniera de Producción de la Universidad Eafit y Maestra en Administración con énfasis en Mercadeo (MBA) de University of Wales, Institute Cardiff, con un Certificado en Mercadeo de la Moda de London College of Fashion (LCF). Es profesora e investigadora de la Universidad EAFIT desde el año 2009, en donde ha tenido varios cargos como Coordinadora de Mercadeo de la Moda y Jefe del Pregrado en Mercadeo.
Lina M. Ceballos, Full Professor of Marketing at Universidad EAFIT, is a Doctor of Philosophy (Ph.D.) in Consumer, Apparel and Retail Studies from the University of North Carolina at Greensboro (UNCG). Lina is also a Production Engineer from Universidad EAFIT and has a Master's in Administration with an emphasis on Marketing (MBA) from the University of Wales, Institute Cardiff, with a Certificate in Fashion Marketing at London College of Fashion (LCF). She is a researcher and teacher at Universidad EAFIT since 2009 where she has had various positions, such as Coordinator of Fashion Marketing and Director of the Marketing Undergraduate Program.
Intereses académicos e investigativos/Research and Teaching Interest
Sus intereses en investigación se dirigen a consumidor, retail y moda, incluyendo temas de estética, experiencias de usuario, identidad, actitudes, entre otros. Sus intereses de enseñanza se enfocan a consumidor, mercadeo de la moda y métodos de investigación.
Her scholarly research is mainly focused on consumer behavior, retail, and fashion, including topics like aesthetics, user experience, identity, attitudes, among others. Her interests in teaching are alongside consumers, fashion marketing, and research methods.
Estudios realizados/Education
The University of North Carolina at Greensboro (UNCG), Bryan School of Business and Economics.
Doctor en Filosofía (Ph.D.) en Estudios de Consumidor, Vestuario y Retail.
Greensboro, NC, USA, Junio 2017 (Aprobación defensa final).
Disertación: Examining the Effects of Typicality and Novelty on Aesthetic Preference and Positive Emotions Using the MAYA Principle: The Moderating Role of Usage Situation.
University of Wales, Institute Cardiff (Uwic), Cardiff Metropolitan University.
Master in Business Administration (MBA), énfasis en Dirección de Marketing.
Londres, Reino Unido, 2007.
London College of Fashion (LCF), University of the Arts London.
Certificado en Mercadeo de la Moda .
Londres, Reino Unido, 2007.
Universidad EAFIT.
Pregrado en Ingeniería de Producción .
Medellín, Colombia, 2001.
Publicaciones / Publications
Las siguientes son algunas de las publicaciones más representativas. Para más información favor consultar los siguientes perfiles:
These publications are some of the most representative. For updated information please check the following profiles:
Google Scholar: https://scholar.google.com/citations?user=XcggeLMAAAAJ&hl=es
ORCID: https://orcid.org/0000-0001-5024-2591
Publons: https://publons.com/researcher/3428849/lina-m-ceballos/
LinkedIn: https://www.linkedin.com/in/linamariaceballos/
Ceballos, L. M., RojasDeFrancisco, L., & Osorio, J. C. M. (2020). The role of a fashion spotlight event in a process of city image reconstruction. Journal of Destination Marketing & Management, 17, 100464. https://doi.org/10.1016/j.jdmm.2020.100464
Ceballos, L. M., & Min, S. (2020). Product experiences of clothing attachment in baby boomers in the United States. Fashion and Textiles, 7, 1-21. https://doi.org/10.1186/s40691-020-0206-0
Ceballos, L. M., Hodges, N. N., & Watchravesringkan, K. (2019). The MAYA principle as applied to apparel products: the effects of typicality and novelty on aesthetic preference. Journal of Fashion Marketing and Management, 23(4), 587-607. https://doi.org/10.17632/5fd929tfnt.2
Min, S., Ceballos, L. M., & Yurchisin, J. (2018). Role power dynamics within the bridal gown selection process. Fashion and Textiles, 5, 1-18. https://doi.org/10.1186/s40691-018-0132-6
Ceballos, L. M., Jin, B., & Ortega, A. M. (2017). Colombian consumers' outshopping of apparel in the U.S. The International Review of Retail, Distribution and Consumer Research, 28(2), 137-156. http://dx.doi.org/10.1080/09593969.2017.1364656
Ceballos, L. M. & Bejarano, M. (2018). Value segmentation of adolescents: A performance of appearance. International Journal of Fashion Design, Technology and Education, 11(2), 1-12. http://dx.doi.org/10.1080/17543266.2017.1352039
Bejarano, M., Ceballos, L. M., & Maya, J. (2017). A user-centred assessment of a new bicycle sharing system in Medellin. Transportation Research Part F: Traffic Psychology and Behaviour, 44(1), 145-158. http://dx.doi.org/10.1016/j.trf.2016.11.004
Min, S., Ceballos, L. M., & Yurchisin, J. (2017). The effect of concept congruence on preference for culturally diverse apparel products. International Journal of Fashion Design, Technology and Education, 10(2), 209-218. http://dx.doi.org/10.1080/17543266.2016.1246620
Ceballos, L. M. & Villegas, J. (2014). El uso de los arquetipos en la industria de la moda en Colombia. Estudios Gerenciales 30(130), 48-54. https://doi.org/10.1016/j.estger.2014.01.012
Datos de contacto
Correo
lceball4@eafit.edu.co.
Dirección
carrera 49 número 7 sur 50, Medellín (Colombia). Bloque 26.